What would you say about your company in a thousand words? The seven characteristics of the ideal logos we’re about to uncover today. A customer falls in love with you at first sight when you do it right.

The following characteristics make a brilliant logo:

  • An ideal shape

Visual communication is at the heart of graphic design. A logo’s shape and specific images evoke specific emotions. Make your logo’s shape reflect the features you want your brand to have. Knowing what you want to say and how to say it in visual terms are both significant aspects of creating a logo.

  • Ovals and circles: Friendly, casual, welcoming
  • Curvy lines: Playful, inspiring, relaxing
  • Triangles: Authority, power, dominance
  • Rectangular and square shapes: Efficiency, safety, reliability
  • Strong angles and spikes: aggressive, edgy, gritty, offbeat
  • Horizontal lines: calm, stable, reliable
  • Verticals: success, prosperity, authority
  • Business cues that matter

Logos say a lot for one brand. Visual cues which convey information quickly are often relevant to your business. Credentials can be subtle or glaringly blunt.

  • A good color combination

Logos are often distinguished by their colors. Colors have their emotional connotations, just like shapes do. Meaning can be universal or specific to a country or culture, depending on what we see in the real world. Consistent color schemes are crucial to brand recognition, so your logo, website, in-store decor, and employee uniforms should all use the same colors.

  • The appropriate


Cereal companies use mascots for their logos, but law firms don’t. Getting endorsements from a cartoon tiger doesn’t get alleged felons very far. Is this an appeal to a specific audience? Does it appeal to a specific brand? Answering these questions will help you select the characteristics for your logo.

  • Typography that works

All visual choices in the text are referred to as typography, which includes font type and size, details such as serifs, boldness, format, and texture. Colors and shapes follow many of the same guidelines as fonts.

To get started, here are a few general tips:

  • Serif-style fonts are appropriate for more professional and formal brands, while sans serif fonts are more casual
  • The curvy form makes script fonts a perfect choice for both fancy and fanciful brands
  • Separate your text by using different fonts: one flashy and decorative for your name and another simple and legible for secondary texts.
  • The handwritten type is friendlier but less professional.
  • Trends to follow

Your brand can also communicate its relevance by using the latest logo trends. Smart designers keep up with current trends by continuously using popular products, and they change every year, so they know what’s hot and what’s not.

By using warm colors and friendly shapes, geometric logos follow a trend that is both modern and personal.

  • Right sizes

Marketers and advertisers are starting to realize that having multiple versions of your logo is the most effective approach, sometimes called a responsive logo. The logo should be recognizable in all variations. So, you can optimize the size of your logo to fit anywhere it appears, whether it’s an in-app ad or an outdoor billboard.

Make it unforgettable

Memorability is the most significant quality of your success – people will remember your logo when they are thinking of you.

Do not be intimidated by all of this information. A good designer can create your logo for you instead of tackling the intricate world of graphic design yourself.