Most people underestimate the importance of color when it comes to influencing people on the Internet. Colors remain in the background, so we don’t notice them. Nevertheless, it’s the main color that conveys emotions and creates a certain ambiance for the site.

As part of this article, we will discuss the psychology of effective site design, focusing on colors in particular. Colors evoke beauty, but they also change perceptions, making them the second most significant factor in business efficiency. It can be used as both a motivator and a stimulant to motivate someone to act, such as buying a product, if you manipulate it correctly. Furthermore, you can create an atmosphere that is calm and peaceful.

The wheel of colors

The color wheel consists of seven basic colors: red, orange, yellow, green, blue, indigo, and purple. The other colors can be obtained by blending complementary colors. These are called secondary colors. Colors have opposite colors that create the strongest contrast. A website’s colors are more than just decoration. Nevertheless, they are an essential component of your business, which may determine its success.

Similar colors – these colors look good together; they complement and enhance one another, creating a peaceful and comfortable environment. You can easily find them by looking at the color next to the one we’ve selected on the color wheel. There will be no difference in appearance.

An example would be purple, blue, and pink. Colors according to mood and sensation – warm and cool colors.

Colors can inspire people to act or purchase (warm colors), or they can soothe and calm them down (cool colors). For example, red, yellow, and orange are warm colors. Blue, green, and violet are cool colors.

Combinations of colors

There is more to selecting colors than just picking one or two. They must harmonize with each other to create a unified image, with each color serving a specific purpose. Three colors are grouped in a triangle on a color wheel, making it a well-balanced and reliable color scheme.

The scheme is based on four complementary colors that cross over one another into a contrasting rectangle. By using a vibrant palette, the website can become a hit: it evokes a sense of joy and happiness. Sequential systems combine colors that we previously called analogous or similar. There are a few instances where this color combination is used, but it can create an interesting effect.

Color schemes can have a significant impact on your site’s success. Users should experience the top positive emotions at the end of the experience.

Emotional perception of color   

Color and user reaction play a significant role in influencing conversion in e-commerce. Consider the colors and what stands out to you. The color orange is associated with vigor and creativity. Dark yellow suggests wealth and comfort, while bright yellow implies energy. The most appropriate color to use for corporate websites is blue; dark tones are even slightly depressing. For things that are trendy and interesting, purple is a great color to use. The color black is highly attention-grabbing and should not be overdone.

Final thoughts

There is no doubt that color plays an influential role in web design, so you should consider it from the start. Green or blue websites do not affect the emotions and impressions users feel when they visit them. A subconscious part of us tells us to click on a button. We rarely pay enough attention to it because it is not visible.