Logos are images that represent your business. Each type of logo has a different feel, despite being made up of typography and images. As your logo is the first thing new clients will see, it is essential to get it right. What do you need to know about choosing the best logo? Consider these seven types of logos:
- Letter marks (or monogram logos)
Logos with letters, generally brand initials, are called monograms or letter marks. If a company has a long name, a letter mark logo simplifies its brand. Among the many brands that use monograms are IBM, CNN, HP, and HBO. It is an easy, simple logo.
Adding your full name below the logo would help people learn who you are right away if you’re already established. Be sure the logo is legible too.
- Word marks
Word marks or logotypes are font-based logos that emphasize a company’s name alone. Word mark logos work well for companies that have clear and concise names. Take Google for instance. Considering that your business name will be the focal point, select a font that represents your mission.
Use logos with letter marks or word marks:
- If your business name is distinct and sticks in the minds of your customers, a wordmark logo is a clever idea.
- Having your business name shortened into initials simplifies your design, and customers will be able to remember your brand more easily.
- Symbols (or marks) in the form of pictures
Logos with pictorial elements (symbols) are called pictorial marks. New companies, or companies without strong brand recognition, may find it difficult to use this logo style. Choosing an image is the most significant factor when choosing a logo.
- Logos in abstract form
Abstract marks are geometric shapes that represent your business. Color and form are powerful tools that can nurture emotion and give meaning to a brand. Adidas’ flower and Nike’s swoosh are two famous examples.
An illustrated character can often be used as the basis for a company’s logo. Kool-Aid Man, Colonel KFC, and Mr. Peanut are some of the most famous mascots. Having a mascot for your company is a great way to create a wholesome atmosphere.
Brand names can be used to brand a business or to convey an idea or emotion. For global commerce, pictures and abstract marks work quite well if, for example, your business name is difficult to translate. It may not be possible to use your mascot in every situation. However, it is an important part of a successful logo and brand.
- Combination marks
Combination marks combine a wordmark with a pictorial mark. Doritos, Burger King, and Lacoste are examples of well-known combination marks. Combination marks make your name instantly synonymous with your image.
- Emblem logos
The emblem logo consists of an icon or a symbol within a font. The logos tend to look traditional, creating a striking impact. Several schools, organizations, and government agencies choose to use them. Emblem logos are also popular in the auto industry.
Top companies often use combination marks for their logos. Public agencies and schools may prefer the traditional look of an emblem. Private companies, particularly those in the food and beverage industry, can also benefit from it quite well.