If you’re trying to make a bold statement, a banner with striking colors and simple text is a practical way to do it. There are banners and other forms of advertising everywhere. How can you make sure that your banner stands out as we walk through the streets and buildings?
A great accidental banner does not really happen. Design decisions need to be made strategically. Find out how to create the perfect vinyl banner by following these seven tips.
- Ensure you have a good idea of what you want
Having a clear understanding of your purpose is the first step toward designing the right banner. Why do you want to create one? How does it accomplish its goal? Banners can serve a variety of purposes, and they can be used temporarily or permanently. When you design your banner, every part of it must support your goal.
- Substantially improve the banner’s visibility
A banner’s physical surroundings are crucial when it comes to placement for a variety of reasons. To make your banner catchy, consider what it will compete with to catch the attention of passersby. It would be better to choose a color like white, blue, or green rather than red or orange.
- Select your colors carefully
Marketing and graphic designers know that color is also crucial to communicating a message effectively. Colors account for 62 to 90 percent of how people form opinions about people and products within 90 seconds. There is a strong association between green and money in the United States. You want to represent your brand in the shade and tone of blue you have chosen. It is highly beneficial to hire a print company with color-matching expertise to achieve maximum accuracy.
- Make sure your images are of high quality.
Using low-quality images on your finished product can make it look blurry or grainy. The right type of file with a high enough resolution will allow your image to appear sharp even when enlarged. Raster and vector files are two of the most common file types.
- The text should be read at a distance.
Images on the banner will appear sharper the farther a person is from it. Make sure any text on your banner can be read from a distance it will be viewed by knowing how far away it will be viewed. The most difficult fonts to read are script fonts, especially from a distance.
- Be concise with the text
The text on your banner should be concise, regardless of its size. It is helpful to follow the three-by-five rule when designing banners. People won’t take as long to read your banner as you expect. Are there any ways you can package your message to capture the attention of this short audience?
- Be sure you have focus points
Your banner can be highlighted in a variety of ways. Focus points can be images, logos, words, or lines of text. If you want, you can simply make the highlighted portion of the banner larger than the other elements. The first thing you need to do is catch people’s attention so they’ll look at the rest of your page.