Dark theme design, when done correctly, may capture an audience. We’d want you to aspire for that in your design. Here are 7 design recommendations for making the most of the dark theme on your website’s appearance and readability.
1. Think about your brand.
Some brands don’t do well on dark backgrounds. This means you should examine your business’s background, brand personality, and color palette before devoting time and energy to developing a dark theme UI. Do you think a black background would work better to emphasize your story? Can you use it to draw attention to specific aspects of your product? Does this make sense in the context of what you’re selling?
If you answered “no” to any of these questions, a story with a dark theme might not be for you. Otherwise, go ahead and do it!
2. Avoid using all black.
A complete absence of color is unnecessary for a dark web design theme. Dark grey, instead of pure black, can provide the same appearance and feel but reduce the stark contrast between the text and the background.
When working with a dark grey background, you may utilize a larger spectrum of colors and create more depth with shadows and elevation.
3. Avoid very saturated colors.
Color “saturation” describes the degree to which a hue is emphasized. It is commonly accepted that more intense colors seem more authentic. The lower the saturation, the greyer it seems. Bright, saturated colors, such as royal blue on a white backdrop, stand out well. However, this blue can be hard to see when placed on a dark background, requiring the reader to make an extra effort to see the text.
4. Make sure your colors have adequate contrast.
As the background of your design needs to be sufficiently black so that white text stands out, color contrast is crucial in dark mode and dark theme design. The comparison of two colors is known as “contrast.” The design will look dull and cluttered if there isn’t enough contrast. With excessive contrast, your lighter parts may appear to shine and cause an unpleasant visual experience.
5. Make white backgrounds softer
White backgrounds need not be Crest White Strips white, just as black backgrounds aren’t needed to be pitch black. The contrast between the white text and the black backdrop might be unpleasant if the whites are too bright. Alternately, use a slightly darker hue of white to soften any white backgrounds.
6. Match the color to the message
Colors elicit distinct emotions based on their context. For instance, a vivid pink on a white background may convey a sense of playfulness. The same shade of pink, set against a deep black, may appear edgy and mysterious. Verify that your choice of colors conveys the intended meaning.
7. Communicate profundity
Design your website with a distinct structure of information. Shadows are frequently used to do this on a white background. Though, shadows aren’t as accessible on dark UI. Instead, use light to draw attention to certain features; the brighter an object’s light, the more prominent it will look in the design’s foreground.