Posts tagged "logo design"

3 Mistakes to Avoid if You Want a Professional-Looking Logo

Nothing less should be spoken about you in your logo. It is essential to take the time to design an emblem that accurately captures who you are and what you stand for. What distinguishes a good logo from a terrible one, though? What can you do to increase your chances of success while creating a logo? Below you will find three errors to avoid if you want a logo that looks professional.

Do Not Follow Trends Blindly

The first guideline to remember while designing a logo is to avoid mindlessly adopting trends. Trends can inspire you and boost your creativity, although logos that simply emphasize fads frequently suffer from the drawback of frequently seeming dated.

Do you recall what the Airbnb logo looked like in the past? With its bouncy typeface, it gave off a 2000s vibe. You should aim for a timeless logo rather than the most recent or well-liked trend. It is one of the traits that many logos of well-known organizations nowadays share. Furthermore, if individuals begin with a more traditional logo rather than a fashionable one, you won’t need to rebrand as frequently.

Logo Doesnt Rhyme with Rainbow

Users may be required to select the colors for their logo that best represents their brand and business. Do you realize that colors have significance to start? For instance, the colors red and yellow stand for strength and passion, whereas the color purple is related to monarchy and spirituality. Pick colors that go with your principles or your line of items.

Furthermore, if you want your logo to seem professional, don’t use more than three colors. Have you ever noticed that the majority of company logos only use three or fewer colors? It’s because working with several intricacies at once is challenging, and it frequently appears chaotic. Similarly, Slack had to change its logo last year for this reason!

Too Many Fonts Is Like Not Enough

In a similar spirit, while designing your logo, don’t use more than three typefaces. More will often produce an uneven result. If you must utilize typefaces, go right ahead, but be sure you use readable fonts. Before selecting the ideal font, you might need to experiment with a variety. Do you understand what distinguishes serif from sans-serif fonts?

A serif font is a typeface with tiny extensions that create a line to make reading easier. They are usually employed in printed works or books. Contrarily, sans serif fonts lack these extensions and have the advantage of seeming more approachable and being better for computer screens.

Keep It Simple

Less can sometimes be preferable. What distinguishes outstanding logos from others, such as those of Target, McDonald’s, or Apple? Among other reasons, it’s because they’re easy to use! The creation of a straightforward logo has several benefits. It is firstly simpler to utilize on various media. On Facebook, your logo must be just as perfect as it is in paper. Second, straightforward logos are simpler to recall. Simplification and minimalism are fashionable right now. Because of this, companies like Starbucks have decided to refresh their logo without including all the little elements.

Its Your Logo, Not Someone Elses

What is the purpose of this logo? Designing a logo that accurately reflects your company and its ideals would be beneficial. Consequently, prior to picking up a pencil, give it some thought as to what you want your logo to stand for.

Lets Wrap it Up

Finally, there are no restrictions on logo design. One ought to be able to produce something fantastic if you only avoid those typical errors. Create something special that will instantly convey your identity.

Seven Characteristics of a Brilliant Logo

What would you say about your company in a thousand words? The seven characteristics of the ideal logos we’re about to uncover today. A customer falls in love with you at first sight when you do it right.

The following characteristics make a brilliant logo:

  • An ideal shape

Visual communication is at the heart of graphic design. A logo’s shape and specific images evoke specific emotions. Make your logo’s shape reflect the features you want your brand to have. Knowing what you want to say and how to say it in visual terms are both significant aspects of creating a logo.

  • Ovals and circles: Friendly, casual, welcoming
  • Curvy lines: Playful, inspiring, relaxing
  • Triangles: Authority, power, dominance
  • Rectangular and square shapes: Efficiency, safety, reliability
  • Strong angles and spikes: aggressive, edgy, gritty, offbeat
  • Horizontal lines: calm, stable, reliable
  • Verticals: success, prosperity, authority
  • Business cues that matter

Logos say a lot for one brand. Visual cues which convey information quickly are often relevant to your business. Credentials can be subtle or glaringly blunt.

  • A good color combination

Logos are often distinguished by their colors. Colors have their emotional connotations, just like shapes do. Meaning can be universal or specific to a country or culture, depending on what we see in the real world. Consistent color schemes are crucial to brand recognition, so your logo, website, in-store decor, and employee uniforms should all use the same colors.

  • The appropriate

 tone

Cereal companies use mascots for their logos, but law firms don’t. Getting endorsements from a cartoon tiger doesn’t get alleged felons very far. Is this an appeal to a specific audience? Does it appeal to a specific brand? Answering these questions will help you select the characteristics for your logo.

  • Typography that works

All visual choices in the text are referred to as typography, which includes font type and size, details such as serifs, boldness, format, and texture. Colors and shapes follow many of the same guidelines as fonts.

To get started, here are a few general tips:

  • Serif-style fonts are appropriate for more professional and formal brands, while sans serif fonts are more casual
  • The curvy form makes script fonts a perfect choice for both fancy and fanciful brands
  • Separate your text by using different fonts: one flashy and decorative for your name and another simple and legible for secondary texts.
  • The handwritten type is friendlier but less professional.
  • Trends to follow

Your brand can also communicate its relevance by using the latest logo trends. Smart designers keep up with current trends by continuously using popular products, and they change every year, so they know what’s hot and what’s not.

By using warm colors and friendly shapes, geometric logos follow a trend that is both modern and personal.

  • Right sizes

Marketers and advertisers are starting to realize that having multiple versions of your logo is the most effective approach, sometimes called a responsive logo. The logo should be recognizable in all variations. So, you can optimize the size of your logo to fit anywhere it appears, whether it’s an in-app ad or an outdoor billboard.

Make it unforgettable

Memorability is the most significant quality of your success – people will remember your logo when they are thinking of you.

Do not be intimidated by all of this information. A good designer can create your logo for you instead of tackling the intricate world of graphic design yourself.