Once you’ve designed a logo, you’ll want to incorporate it into your branded materials. Your logo may go in one of these three spots: Ideally, it would be at the top of the page, either to the left, in the middle, or to the right.
User experience guidelines recommend positioning your company’s logo in the upper left corner of each page. Nonetheless, a few companies buck the trend by putting their logo in the upper right corner. Very surprising! It depends on where it’s utilized, but don’t worry; we’ll get to it shortly.
Therefore, continue reading if you are still determining where your logo should be placed!
Why is Logo Positioning Important?
There are several factors to consider when deciding where to put your brand. The Nielsen Norman Group researched the best location for a company logo. Since people’s eyes tend to wander to the left, they discovered that logos aligned to the left are the most effective.
Also, consider these statistics: Users are 89% more likely to remember logos in the upper left corner than logos in the lower right corner. Really, that’s important!
There are several advantages to being really particular about a top center or right location, such as being unique, setting yourself apart from the competition, and sticking out from the crowd.
When deciding where to display your logo, it is important to consider the intended audience. Next, let’s look into it.
Guidelines for Properly Placing a Logo
Depending on the context, your logo’s placement may change. Let’s look at the right places for your logo on various platforms, such as websites, emails, letters, stickers, and more.
The right side of your website is different from the place for your logo. The Nielsen Norman Group found that consumers first go to the site’s upper left-hand corner for the logo. The ability of your site’s visitors to recall your brand may improve if you put it at the top right corner of your page. Furthermore, users expect to see a site’s navigation in the upper right-hand corner, and finding it elsewhere may cause them needless stress.
The top-left location is preferred when designing a user interface since it is the most natural and straightforward. However, this is not a hard and fast rule. Centering the logo may be a good choice if your website seems modern and lighthearted. For a fantastic logo placement example, look at Mailchimp’s website.
Scale is the final factor to think about. Your site will be accessed across various mobile phones, laptops, and tablets. It’s important to design a logo that can be scaled up or down without losing quality.
Similarly, you should position your logo at the upper left or middle of an email. The logo may appear at the top and bottom if the email is sufficiently lengthy. Here’s a chance to experiment with your logo in new ways, such as including both an image and some text in the first part of the email and then simply using the picture in the latter part.
Use white space to separate sections if you have much information to convey in a lengthy email. It will help you distinguish your logo from the surrounding text. Your email layout will be more streamlined and simpler to read.
Letters and documents
Documents and letters from a company seem more official when they have the company logo. Putting your logo in the appropriate spot on paper and mail is no different from doing it on a website. Put your logo in the page’s upper left corner.
Take into consideration how the logo will appear on the letter. Make sure to make it so big that it dominates the page or so little that it’s unreadable. Format it to look its best in the available space on the page.
Aside from the logo itself, the surrounding space is also important. Make sure there’s enough breathing room between sentences, so the recipient knows who sent the letter immediately.
The readability of your billboard is the most critical factor to consider when placing your logo. It’s important to make sure your brand stands out on a billboard since there are often a lot of competing images. You shouldn’t just slap your logo down; it should be integrated into the whole design.
The bottom half of a billboard is often used as a logo placement. Spotify’s billboards often include the company logo in the lower left corner. By maintaining a steady visual style, the audience may quickly learn what to expect from the brand and where to focus their attention.
Labels, stickers, and other office necessities
There’s a lot of leeway in how you choose to incorporate your brand into items like stickers, labels, and stationery. Once again, you can utilize many versions of your logo in various contexts. Stickers should have the logo, but stationery should feature the company’s initials. Follow your instincts and brand strategy.
Now It’s Your Turn
You clearly spent some time and energy on that logo. You’ll be able to put it on billboards, t-shirts, stickers, and emails now. Logos should be placed strategically when there is a lot of text and visuals on the page.
Hopefully, this post has helped you figure out where and how to position your logo.