Nothing less should be spoken about you in your logo. It is essential to take the time to design an emblem that accurately captures who you are and what you stand for. What distinguishes a good logo from a terrible one, though? What can you do to increase your chances of success while creating a logo? Below you will find three errors to avoid if you want a logo that looks professional.
Do Not Follow Trends Blindly
The first guideline to remember while designing a logo is to avoid mindlessly adopting trends. Trends can inspire you and boost your creativity, although logos that simply emphasize fads frequently suffer from the drawback of frequently seeming dated.
Do you recall what the Airbnb logo looked like in the past? With its bouncy typeface, it gave off a 2000s vibe. You should aim for a timeless logo rather than the most recent or well-liked trend. It is one of the traits that many logos of well-known organizations nowadays share. Furthermore, if individuals begin with a more traditional logo rather than a fashionable one, you won’t need to rebrand as frequently.
Logo Doesn’t Rhyme with Rainbow
Users may be required to select the colors for their logo that best represents their brand and business. Do you realize that colors have significance to start? For instance, the colors red and yellow stand for strength and passion, whereas the color purple is related to monarchy and spirituality. Pick colors that go with your principles or your line of items.
Furthermore, if you want your logo to seem professional, don’t use more than three colors. Have you ever noticed that the majority of company logos only use three or fewer colors? It’s because working with several intricacies at once is challenging, and it frequently appears chaotic. Similarly, Slack had to change its logo last year for this reason!
Too Many Fonts Is Like Not Enough
In a similar spirit, while designing your logo, don’t use more than three typefaces. More will often produce an uneven result. If you must utilize typefaces, go right ahead, but be sure you use readable fonts. Before selecting the ideal font, you might need to experiment with a variety. Do you understand what distinguishes serif from sans-serif fonts?
A serif font is a typeface with tiny extensions that create a line to make reading easier. They are usually employed in printed works or books. Contrarily, sans serif fonts lack these extensions and have the advantage of seeming more approachable and being better for computer screens.
Keep It Simple
Less can sometimes be preferable. What distinguishes outstanding logos from others, such as those of Target, McDonald’s, or Apple? Among other reasons, it’s because they’re easy to use! The creation of a straightforward logo has several benefits. It is firstly simpler to utilize on various media. On Facebook, your logo must be just as perfect as it is in paper. Second, straightforward logos are simpler to recall. Simplification and minimalism are fashionable right now. Because of this, companies like Starbucks have decided to refresh their logo without including all the little elements.
It’s Your Logo, Not Someone Else’s
What is the purpose of this logo? Designing a logo that accurately reflects your company and its ideals would be beneficial. Consequently, prior to picking up a pencil, give it some thought as to what you want your logo to stand for.
Let’s Wrap it Up
Finally, there are no restrictions on logo design. One ought to be able to produce something fantastic if you only avoid those typical errors. Create something special that will instantly convey your identity.