Posts tagged "website fonts"

How to Select a Font for Your Website

Your website’s branding comprises multiple components, from the colors and logo to the language you use or the fonts.
The fonts used on your website go a long way toward displaying the feel of your brand — professional, uncommon, serious, entertaining, etc. They also play an essential role in providing an outstanding experience for your visitors.

But how do you choose the right fonts?

1. Don’t use tacky fonts in your designs.

Never use Comic Sans. Fonts like these could be OK for a kid’s birthday party invitation, but they’re inappropriate for professional-looking websites.

Font designs are like people; they each have their distinct characteristics. The font you use for your website and brand will have a distinct impact depending on the style you pick.

For instance, the font “Papyrus” conjures up images of antiquity. Instead of being used on a financial planning website, this typeface seems like it belongs to an Egyptian mummy movie title.

There is a place for these fonts, but please don’t use them if you want to seem professional on your website.

2. Avoid using cluttered, difficult-to-read fonts

If you’re designing a title, headline, or logo, you’ll want to stick with a certain font family. If your website material is a helpful resource for your customers, it must be easy to read.

These are the fonts you can rely on whenever you need inspiration:

3. Avoid crowding your line spacing.

Adding appropriate space between each line is a simple method to improve the readability of your material.

Using a line height of 150 percent of your font size is the golden number. For instance, if you choose a font size of 24px, the line-height will be 36px (150% of 24px):

4. Avoid using an excessive number of different font styles.

Your website should use no more than three fonts. For the most part, you should stick to only two fonts for your whole website:

  • A font style for headers and page titles.
  • A font family designed for use in large body text
  • A font used for quoting or subtitling (optional)

If you go further than this, your website will become crowded and confused, and you’ll lose the brand identity you’ve worked so hard to build!

Make a font pairing by finding two fonts that complement each other.

A typeface for headers and a font for lengthier on-site material might be interesting to match up, and you’ll need both. The Google Fonts website offers pairing recommendations and free online tools if you get stuck.

5. Don’t Overdo It With Font Colors

An effective branding tool is a color. What color(s) come to mind when you think of Starbucks, for example? In their emblem and website, the color green is most likely the culprit.

When selecting font colors, do not use more than one or two distinct brand colors in the headlines and subheadlines.

You might make your website seem cluttered and difficult to read by using too many colors, clashing colors, or even the incorrect hue (such as lime green or light yellow).

6. Font Sizes Shouldn’t Be Predetermined At Random

You may get a more cohesive look to your text by using modular font sizes. This is a set of font sizes that the general public considers “beautiful” because they have the ideal ratio.

Font sizes 8, 16, 24, 32, 48, 64, and 95 are all recommended.

A font size of 16 pixels is recommended for your major body content. It’s a perfect size, neither too little nor too large, which makes your text more readable. 

8px should only be used for minor text, such as date stamps, and should never be used for the main material. Use the larger font sizes for headers as you see appropriate!

7. The Value of White Space

In web design, white space refers to the area between elements such as headings, paragraphs, pictures, and buttons that are intentionally left blank. White space is one of the simplest ways to improve the readability of your website text right now.

White space offers your content a more significant impact and “room to breathe,” making it simpler for users to skim and comprehend. This helps your website seem less congested. Empty space doesn’t have to be white — it may be anything.

Apple, Squarespace, and Medium are some of the greatest examples of businesses that utilize white space well – play with it and see what happens!

What Role Do Web Fonts Play?

You may make a tremendous impact by choosing the right font type for your website. Not only can typefaces influence reading, but they may also have a significant psychological effect on your site visitors.

Fonts are essential to establishing an excellent user experience, expressing brand values, and finishing your website design.

This guide is jam-packed with useful information to assist you in selecting the right fonts for your brand. Meanwhile, we’ve compiled a list of our topmost favorite fonts for websites, which you can see below.

What Role Do Web Fonts Play?

The Style of Your Font Indicates a Lot About Your Business,

It is possible to develop a strong brand identity using multiple fonts?

A user’s first impression of a website is formed in less than a second, and 94% of that impression is based on the site’s design. A site’s web design would be incomplete without fonts’ impact on persuading users that they have arrived at the right page.

Users interpret font styles by reading between the lines and making snap judgments about a website based on what they see. For example, trust, stability, strength and elegance, and refinement may all be conveyed via diverse fonts.

The Right Font Can Improve User Experience

Creating a positive user experience is about making your visitors feel at ease and pleased.

Your website’s design and content should be geared toward creating a positive user experience. Why? The more satisfied your visitors are, the more time they spend on your page and the more interest they will show in your company or website.

As a consequence of a better user experience, you may see an increase in clicks, conversions, shares or return visits. And what is an important aspect of the user’s overall experience? Choosing a legible, on-brand font is, of course, the key.

How Do Website Fonts Work?

Different fonts express different qualities in the same way that varied colors have different psychological and emotional effects on individuals.

The 5 Font Personality Characteristics

Regarding fonts, there are five basic personality types to consider. As you read about the many personality types, consider which one best fits your company or website.

1.    Traditional, Respectable, Trustworthy

2.    Contemporary, minimalistic, progressive

3.    Powerful, stable, defined

4.     Romance, vintage, elegant

5.    Themed font design

In any case, studying the meanings of fonts is a valuable tool that may help you succeed in your web design endeavors. A clear picture of your brand’s personality is essential before you begin font selection.

A simple method to boost your brand identification and connect with your audience is to put some care into your font style.

How to Select a Font for Your Website’s Design

1. Begin With Your Company’s Name

Even though a font is beautiful, it serves no use if it doesn’t fit your company’s identity. Before making design decisions, always begin with your brand in mind.

What is the character of your company’s brand? Who are you trying to reach? When you have the answers to this kind of inquiry, you can figure out what type of personality your company has and then select the ideal front style.

2. Choose Fonts That Fit Your Audience

Achieve a balance between your preferences and the expectations of your target audience. If you’re in love with the font Hanalei, for example, consider whether or not this font meets the demands of your audience.

Hanalei’s big block lettering and rough edges may appeal to younger readers, but adult readers may find it difficult to read.

When attempting to figure out who your audience is, these are some good questions to ask:

What is the optimum age range?

Is there a preferred gender preference?

What is his or her occupation?

Is he/she better off financially?

3. Take readability into account

Fonts aren’t only about how they appear but also how well they read. A font’s readability is just as important as its aesthetic appeal, so seek a font that ticks both boxes when choosing a font.

Even if a font is aesthetically appealing, avoid using completely illegible fonts:

Using too many fonts that are difficult to see, such as thick, blocky styles or odd handwritten patterns, may make a page difficult to navigate. A simple font is the best choice for long content.

4. Test Your Font’s Strengths and Limitations

Before deciding on a font, try it out in various sizes, weights, and shapes).

  • In various sizes, how does it appear?
  • What are the differences between capital and lowercase letters?
  • How does it appear in italics?
  • What does it look like when it’s in bold font?
  • What are the characters’ appearances? Is this font simple to understand, for example, regarding numbers and punctuation?
  • What is the ideal weight for your website?

With that in mind, you may not like the capital “G” in Cedarville Cursive or prefer the classic ampersand instead of the simple plus sign used in the font. Checking the tiniest of things is always worthwhile.

5. Use Web Safe Fonts

Last but not least, make sure you’re using web-safe fonts. When you choose a web-safe font, your website will load more quickly on all of your visitors’ devices. A faster-loading website makes your viewers happy and helps your website’s search engine rankings.

The Top 10 Fonts for Websites

With so many fonts available, finding the right one for your project may be challenging. It is for this reason we’ve put up a list of 10 of our favorite free fonts for websites.

1. Lato

For websites, Lato is a fantastic sans-serif font choice since it’s easy to read, has a nice feel, and is clear and warm. It’s the font we use on our website. Open Sans is a good match for this font.



As a font created for the written word, Alegreya is ideal for lengthier paragraphs. It goes well with Roboto because of its rhythmic and energetic style.



Merriweather is one of the greatest screen reading options since it was created specifically for this purpose. Serif font with a wide range of styles to choose from.

4. Arvo

Arvo is a geometric-inspired typeface with a slick, fluid style. It’s a simple serif font with a classic feel that doesn’t seem stale or dated.

5. Amatic SC

Use this beautiful hand-drawn font for headlines. Our favorite thing about this is that it doesn’t compromise readability for aesthetics.

6. Playfair Display SC

Playfair Display SC is a bold and adaptable font type for headlines with a classic vibe. Standard and italic letters have distinct visual variations that we like. Look at Playfair Display for a font with lowercase characters.

7. Bowlby One SC

We don’t advocate utilizing Bowlby One SC for your body content since it’s only available in one style and is meant for headers alone. In the end, Bowlby One SC is the best option when looking for big, bold titles with a little toughness.

8. Dancing Script

Dancing Script is a handwritten font type that’s both elegant and approachable, making it a great choice for any project. Classy without being pretentious, it has a lovely spontaneous vibe about it. Dancing Script works well with Lato in headers.

9. Josefin Slab

Sophisticated and contemporary, Josefin Slab is the ideal typeface for any website. In Amatic SC, it would appear fine next to the headers of the main material.

10. Poppins

The use of curves in the design of Poppins creates a welcoming atmosphere. A full 18 types are available, ranging from extremely thin and discreet to hefty and bold patterns, making it one of the most versatile options. Extra-bold 800 is our preferred choice since it truly brings your headers to life!


The choice of fonts is critical. Make or ruin a brand’s identity with the power of meaning conveyed by its logo. Before they’ve even seen a single word of your content, people make snap judgments about your font choices.

Now that you know why fonts matter and which ones best represent your company’s image, it’s time to start creating your fonts.