Your website’s trustworthiness relies heavily on its visual appeal, and certainly, a bad user experience may lose your business. The website design shouldn’t take second place to more crucial concerns like functionality and usability. The colors, layout, and other visual aspects of your background should all contribute to building a consistent brand image for your business.

Technology trends evolve rapidly (which is why our web designers stay so busy). You need only look back a few years to recognize the radical shifts in the visual language and website functionality. Unlike the flashy, text- and feature-heavy websites of the 2000s and 2010s, today’s minimalistic style emphasizes simplicity.

1. Lowering “Friction.”

These days, simplicity and clarity in design are highly prized. Therefore you shouldn’t clutter your work with unnecessary ornamentation. Difficult animations and an excess of content, texture, color, and typeface contribute to a cluttered web page. In order to focus on the site’s primary purpose, a minimalist website removes any unnecessary elements. Instead of cramming in as many features as possible, you should identify one central point to highlight and build around.

2. The emergence of micro animations

Videos have always been popular, and they only continue to grow in popularity with consumers. Although GIFs and other types of micro-interactions are becoming increasingly popular, including too many of them on a website can significantly impede its performance. A powerful tool for encouraging visitors to take action on your website, but they won’t tell your brand’s narrative or show them how to use your product (keep that for video).

3. Good color combinations

There is no need for monotony when using a minimalistic design. A website with a bright and striking color palette may attract attention without resorting to over-the-top animations or effects. Adding a single accent color to a monochromatic design may make a huge difference. The color white is optional for all whitespace.

4. Parallax scrolling

By making the background move more slowly than the foreground, you may establish a sense of depth and hierarchy in your design. In addition, it can assist get people to pay attention to forms and calls to action.

Tips for constantly evolving website design

It’s neither practical nor cost-effective to constantly make changes. Therefore, developing a solid design that can serve your needs for several years is important. While the tendencies above are all the rage at the moment, the items below will continue to be popular with website visitors for many years.

Ensure that users with disabilities can access all information by incorporating features such as keyboard navigation, closed captioning, and alt text for pictures.

Create a mobile-friendly website with a layout optimized for thumb scrolling.

Ensure that your page headers begin with an H1 tag.

Make calls to action that direct readers to forms, articles, and other content.

Make sure your testimonials are front and center by adding a module (or even a new page) to your website.

Though it’s best to use your photographs rather than stock images, it’s still helpful to know how to choose the best options when you need stock pictures. It’s preferable to use photographs of actual events rather than staged ones with everyone smiling and waving hi-fives at the camera.