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What Do You Need to Know About Designing Your Small Business’s Home Page?

Online presence makes it easier for your company to get promoted and increase sales. Website requirements differ according to the type of business. When it comes to its design, every corporate page still needs several things in common. Small businesses especially deserve special attention.

How do small businesses differ from larger ones?

The home page design of your small business website should follow five ground rules to bring substantial profit. Besides being the most prevalent, small businesses are also in high demand. Compared to large conglomerates, they differ greatly both in terms of the number of employees as well as the amount of creativity and marketing budget they can allocate to their products.

How do I start? Why do I need a homepage?

Here are five tips to help you design an excellent small business homepage:

  • Create a consistent design for the homepage

It is recommended that every page, starting with the home page, have at least one zest. It can be implemented in a variety of ways, such as scrolling, icons, or animated logo designs. Use it everywhere.

  • Make your website easier to use

Make sure you don’t distract your audience from your call to action button by adding too many details to the webpage you create. Your homepage should not be oversaturated with bright colors and fonts that are difficult to read. Simple is better in the 21st century: keep it simple and you’ll achieve better results.

  • Provide a brief description of your product or service

Having a well-designed homepage design will let people know about your products and services and encourage them to buy them. If you are offering goods, you might want to explain them with videos or photos. How your brand is perceived directly depends on the quality of the visuals you provide.

  • Put some creativity into your homepage

With inventive homepage design, you can achieve success on a limited budget. Users are more likely to stay on your homepage if they can scroll. Many homepages allow users to scroll them diagonally, in circles, from right to left, etc. Think outside the box and don’t forget how user-friendly your page should be.

  • Responsive website design

Finally, you need to consider how your homepage looks on different devices. Even though this seems like a common truth, we often forget it or consider it sufficient. In reality, it isn’t. The majority of people who visit your website use phones and tablets. What is the best way to present your products and services to these people? You should never ignore this issue.

Final words

Small businesses do not have as many famous websites as large conglomerates. People often lose sight of how people view their brand when they chase massive profits. In most cases, it can be seen through the homepage design. Don’t let your competitors outpace you! Make yours better than theirs!

A Comprehensive Guide to Dark Mode

Dark theme design, when done correctly, may capture an audience. We’d want you to aspire for that in your design. Here are 7 design recommendations for making the most of the dark theme on your website’s appearance and readability.

1. Think about your brand.

Some brands don’t do well on dark backgrounds. This means you should examine your business’s background, brand personality, and color palette before devoting time and energy to developing a dark theme UI. Do you think a black background would work better to emphasize your story? Can you use it to draw attention to specific aspects of your product? Does this make sense in the context of what you’re selling?

If you answered “no” to any of these questions, a story with a dark theme might not be for you. Otherwise, go ahead and do it!

2. Avoid using all black.

A complete absence of color is unnecessary for a dark web design theme. Dark grey, instead of pure black, can provide the same appearance and feel but reduce the stark contrast between the text and the background.

When working with a dark grey background, you may utilize a larger spectrum of colors and create more depth with shadows and elevation.

3. Avoid very saturated colors.

Color “saturation” describes the degree to which a hue is emphasized. It is commonly accepted that more intense colors seem more authentic. The lower the saturation, the greyer it seems. Bright, saturated colors, such as royal blue on a white backdrop, stand out well. However, this blue can be hard to see when placed on a dark background, requiring the reader to make an extra effort to see the text.

4. Make sure your colors have adequate contrast.

As the background of your design needs to be sufficiently black so that white text stands out, color contrast is crucial in dark mode and dark theme design. The comparison of two colors is known as “contrast.” The design will look dull and cluttered if there isn’t enough contrast. With excessive contrast, your lighter parts may appear to shine and cause an unpleasant visual experience.

5. Make white backgrounds softer

White backgrounds need not be Crest White Strips white, just as black backgrounds aren’t needed to be pitch black. The contrast between the white text and the black backdrop might be unpleasant if the whites are too bright. Alternately, use a slightly darker hue of white to soften any white backgrounds.

6. Match the color to the message

Colors elicit distinct emotions based on their context. For instance, a vivid pink on a white background may convey a sense of playfulness. The same shade of pink, set against a deep black, may appear edgy and mysterious. Verify that your choice of colors conveys the intended meaning.

7. Communicate profundity

Design your website with a distinct structure of information. Shadows are frequently used to do this on a white background. Though, shadows aren’t as accessible on dark UI. Instead, use light to draw attention to certain features; the brighter an object’s light, the more prominent it will look in the design’s foreground.

Top 5 Acrobat Alternatives for 2022

Adobe Acrobat is most likely the first thing that comes to mind when asked about applications that may be used to deal with PDF files. After all, the company produced the PDF file in the first place. While it’s true that it’s among the best document management programs available, it’s not the best choice for everyone. Users and organizations who require a functioning solution that won’t break the bank may find the complex functionality and yearly subscription rates of certain products prohibitive.

We have compiled several excellent alternatives to Adobe Acrobat for your consideration. In this article, we will go over five products that are not only inexpensive but also easy on the user’s pocketbook.

What is Adobe Acrobat?

Adobe Acrobat is a powerful program for managing and editing PDF files, and it can be used on any computer or mobile device. Using the annotation tools, you may update information on scanned documents, write comments on places that need to be updated, or fill out and sign fields on a form or document.

You may also convert files into common Microsoft Office formats. These include Word, Excel, and PowerPoint. All of this without sacrificing the formatting and styling applied to the original file. The Standard edition is Windows-only, while the Pro version is compatible with both Windows and Mac computers, allowing you to create, edit easily, and share PDF files with customers for feedback or to work on a single document with many members of your team simultaneously.

The value of Adobe Acrobat

  • It provides various options for handling PDF documents in a business setting.
  • You can produce PDFs from various files, including Microsoft Office files, scanned photos, and HTML.
  • Sending out documents for electronic signature is simplified with a tool that prompts you to enter the names of the people who need to sign the document.
  • Multiple PDFs may be combined into a single document.
  • Protect your document with features like password, encryption, or text redaction.
  • Allows you to utilize your mobile phone camera as a scanner. Scanned files are automatically converted to PDF.

For many years, users were able to acquire Adobe Acrobat for a one-time price through their Creative Suite license. However, the firm moved to a SaaS business model in 2013 and solely provided a subscription program for all its goods. What follows is a list of the top alternatives to Adobe Acrobat you may use if you find the current plans to be too pricey for your needs. They are capable of matching with Acrobat in terms of the most desired features while being affordable for consumers rather than large businesses.

List of the Top 5 Alternatives to Adobe Acrobat

1. Wondershare PDFelement

For various reasons, Wondershare PDFelement is our top choice for the best Adobe Acrobat replacement. First and foremost, it can compete with Acrobat in terms of your degree of control over your PDFs. Creating new documents, modifying existing ones, adding comments, sharing them with others, and protecting them with passwords and access controls is simple.

Second, with the help of one-click form generation tools, you can easily turn Microsoft Office files into fillable PDFs and vice versa. Without significantly modifying the original layouts and formats, you may convert any PDF into Excel, Word, or PowerPoint. Adding fields like checkboxes and drop-down menus, as well as other customization options, to a form is as easy as dragging and dropping them from the main tool menu bar.

At long last, reliable Optical Character Recognition (OCR) technology is available in Wondershare PDFelement. This paves the way for digitizing printed, written, and handwritten content. There is also a spellcheck feature to ensure your content is error-free, and you can choose the target language from more than twenty options.

2. PandaDoc

When it comes to producing, revising, and distributing PDF documents, you also have the same degree of flexibility with PandaDoc, but it’s tailored to the needs of salespeople. The software accelerates the process of drafting business proposals and contracts by making use of pre-existing CRM templates and data. After submitting a proposal, you may check in on its progress using PandaDoc’s real-time tracking capabilities.

In addition, PandaDoc is compatible with a wide variety of industry-standard apps, so your sales force won’t have to change how it works. Once a proposal or quotation has been signed, automated payment collection may be set up. Online payment gateways like PayPal, wire transfers, and credit cards may be integrated.

PandaDoc was designed with teamwork, so it may even boost workplace efficiency. Thanks to its in-app activity recording and comments tools, your group can collaborate on suggestions. Customers may use the same document to give comments and negotiate terms and prices. This may lead to quicker agreements being approved and closed at your company.

3. ContractWorks

As its name indicates, ContractWorks is geared toward assisting companies with streamlining their contract management processes. This is accomplished by storing all of your files in one easily accessible location. This may save much time and effort compared to digging through physical file cabinets.

The electronic signature functionality in ContractWorks is also quite useful. This functionality is by the ESIGN Act and several state rules, which is great news for American businesses. In addition to the standard PDF contract delivery method, this method provides you with real-time information on the signature status of the contracts you send.

ContractWorks has built-in AI (AI). ContractWorks’s AI will automatically tag information such as agreement type, effectivity date, renewal, termination, etc., upon upload, allowing you to quickly and easily run reports and see the terms of your contracts.

4. PDFfiller

PDFfiller is one of the easiest-to-use tools for making and managing PDFs. You may begin filling out forms and modifying formatting online for free without having to download any software. The cloud-based program has a plethora of editing features, such as the ability to add checkmarks, search and replace text, and use a spellchecker to catch and correct any errors.

Besides the standard features, PDFfiller also provides the option to personalize documents and include company logos. Incorporating company branding elements like logos, watermarks, and personalized inscriptions into a document is a breeze.

PDFfiller and similar document management applications have the added advantage of increasing safety. You may redact sensitive information from a document by erasing it or drawing over it using a special pen. Security measures include a document’s four-digit PIN, two-factor authentication, and document ID number.

5. Small PDF

Smallpdf is another online PDF editor that checks all the boxes for a user-friendly, lightweight, and feature-rich PDF editor. With a free membership, you may use the app’s core online capabilities and associated workflows, eliminating the need to juggle several programs or repeatedly upload the same files. After converting a picture to PDF, you’ll have the option to email it to a customer, along with at least five more customization choices that might improve your document.

The premium features accessible only after registering and paying for membership are batch conversion, optical character recognition, and digital signatures. Aside from the online version, a premium account to Smallpdf provides access to a downloadable desktop program for use when you’re not connected to the internet.

What Are the Web Design Trends in 2022?

A design describes the appearance, function, and appeal of a thing. Good design draws people in and captivates them, making them want more. Technology continues to advance, and design aspects impacting usability, sales conversions, and the overall user experience evolve as well. Here are some of the trends we see in web design in 2022.

1. Mobile-friendly design

Nearly half of all online activities take place on smartphones. Due to this, most website designing companies can prioritize design responsiveness during a newly designed web page layout. Web pages are expected to have the ability to swap smoothly between mobile devices such as tablets, PC, and phones.

2. A more colorful design trend

Colors are powerful and impactful as they connect with people on an emotional as well as visual level. It is crucial that website design trends towards an appealing and attention-grabbing design with appropriate tone, contrast, color, and style variations to communicate brand recognition effectively.

3. More optimistic design

Some websites have noticeable designs that compel web users to stay on their sites. Users are likelier to stick around for longer when the UI/UX interface offers optimism.

4. Eye-Catching Animation Format

The in-motion attractiveness of animation gives a design a magical experience. It entices users and allows them to explore the product or services of the company. Through movement and interaction, this design trend fosters a sense of curiosity.

5. Web Design with Geometric Shapes

Companies such as Slack and Dropbox frequently use these. Users are attracted to its bold shapes with the combination of attractive colors.

6. Motion Design

Motion design is a top-notch trend in design that captivates users. Motion design is best used to convey powerful narratives. Companies are now re-creating brand concepts with a visual story on mobile devices to engage audiences in 2022.

7. Classic serif fonts

There are many sites that utilize these fonts; they convey a sense of refinement and elegance. It’s not surprising that the font trending emergence in 2022 can be observed in the ebbs and flows of design.

8. Design with muted colors

Such design trends can offer a positive message and a gentle message at the same time. These colors are now being used by more and more brands in place of bright and flashy ones.

9. Abstract/Brutalism Design

Abstract or brutalism design is one of the less common designs on the web nowadays. This design is mostly found on websites that use images, collages, lots of texture, and more to create an overall look and feel.

By 2022, designers started rebelling against conventional design aesthetics to create websites with an unnatural flow and order, and accepted design standards are utterly ignored.

However, its lack of concern with its ruggedness marginalizes it as an anti-WordPress and Squarespace design.

Why should you update your website in 2022?

Your website is your way of communicating with the world. Updating and upgrading your site if you haven’t done so in the last year or two is a good idea.

Your Website’s Design and Why It Matters

Your website serves as the face of your company and should be treated as such. It reflects who you are and what you do. If it seems untidy, messy, or unpleasant, prospective clients will be discouraged from doing business with you. Many aspects, including color schemes, typography, and layout, make a website visually appealing. This article will cover how to make your website aesthetically attractive and why it’s vital for conversion rates!

The Value of a Well-Designed Website

It is human nature to be attracted to beautiful things. As a result, you’ll have fewer consumers and visitors if your website is unpleasant in terms of design and color scheme.

If you want more people to visit your website and eventually make a purchase, you must make your site aesthetically attractive. Another crucial component in converting clients is to make it straightforward to browse around the website.

A professional appearance is essential for your brand’s image.

As a new business, you should not appear to have just opened your doors. If you don’t have the resources to hire a professional web developer, several low-cost or free options are available. For example, you may create images and design layouts for your website for free using Canva.

Those in the Northern Virginia web design industry claim that customers are more likely to submit their credit card information and purchase items from a site that seems professional. If your site seems like it was built in 1996, people won’t trust you, and your conversion rates will drop.

Creating an Attractive Website

Here are a few things to keep in mind while designing your website:


You must use the right font for both the main text and the headers. It’s important to make sure that the typefaces you choose work well together, have enough contrast so that they’re simple to see on a computer screen (avoid light gray on white), and don’t create eye strain after reading for a long length of time.

Color Scheme

For a visually attractive website, choosing the proper color palette is essential. An attractive color palette is essential to the success of any brand. The hex codes for each of the primary colors on your site may be entered into online tools to see how they appear together.


A good website’s layout should be basic, straightforward, user-friendly, and visually appealing. Too many alternatives on a single page might make it difficult for visitors to discover what they’re searching for. Customers are the ultimate goal of every business.

An excellent website design is worth the money.

You may hire a professional site designer or learn to use WordPress to create your web pages at your own time and expense. Making your website aesthetically beautiful is worth the investment of time and money, regardless of what you choose to do since a more visually pleasing website will lead to more sales.

Your website should be mobile-friendly since more and more people are accessing the internet through their smartphones.