Posts tagged "brand identity"

What You Need to Know about Graphic Design Types

The goal of graphic design is to solve problems and communicate ideas visually through typography, imagery, color, and form. Many designers specialize in one type, while others are more likely to concentrate on a set of related and similar types. Due to the constant changes in the industry, designers need to be flexible and lifelong learners to be able to add specializations to their resumes.

Graphic design can be divided into eight basic types:

  1. Graphic design for brand identity

Businesses and organizations establish relationships with their audiences through brands. Brand identities communicate the personality, essence, memories, emotions, and experiences of an organization. This is what graphic design for visual identity is about: developing the visual elements of brand identity that communicate the intangible qualities of a brand visually.

Creating elements suitable for all visual media requires an understanding of all forms of graphic design. A good communicator, creative and conceptual thinker, avid researcher, and interested in trends and industries is also a must for a designer.

  • Graphic design for marketing and advertising

Companies hire marketing designers to create assets for their marketing strategies. Designers can create collateral for print, digital, and other media types or specialize in a particular form of media (vehicle wraps, for example). Digital assets are increasingly used in content marketing and digital advertising in addition to print materials.

Examples of marketing graphic materials are flyers, posters, banners, brochures, website images and blogs, billboards, magazine and journal ads, etc.

Positions in this area at the entry-level are great for learning processes and gaining valuable skills and experiences. An understanding of print and online production is required, as well as proficiency with graphic design, layout, and presentation apps.

  • UI graphic design

Designing user interfaces for ease of use and user-friendliness is what UI design is all about. Screens, keyboards, and mice all form part of a UI. UI designers work on desktop apps, mobile apps, web apps, and games. UI developers write code to make the app work, while UX designers determine how it works.

  • Graphic design for publications

Book design, newspaper design, magazine design, and catalog design are all examples of publication design. Publication graphic designers create carefully selected typography and accompanying artwork in collaboration with editors and publishers. Publishers hire publication designers as freelancers, agency members, or in-house employees. An excellent ability to communicate, layout, and organizing is required.

  • Graphic design for packaging

Concepts are developed, mockups are created, and print-ready files are created by packaging designers. As well as strong print and industrial design skills, they require excellent conceptual and problem-solving skills. To meet the needs of clients, marketers, and manufacturers, they must be flexible.

  • Graphic designs in motion

Graphics in motion are called motion graphics. In online media, television, and film, these effects can include animation, audio, typography, imagery, video, and other methods. Technology and video content have made the medium more popular than ever. Storyboards provide designers with a starting point for their concepts, which then become a reality.

  • Graphic designs for the environment

By creating memorable, interesting, educational, and easier-to-navigate spaces, environmental graphic design connects people with places. A broad category of design is environmental design. Murals, signage, museum exhibitions, office branding, retail store interiors, and conference and event spaces are some examples.

Designing the environment involves graphic, architectural, interior, landscape, and industrial disciplines. There is a common tendency for designers to have both architectural and graphic design training and experience. As a way to create a more engaging experience, digital interactive displays continue to grow in popularity.

  • Graphic designs for art and illustrations

There is often a misconception that graphic design and graphic art are the same. But that is not true. The purpose of design is to communicate and solve problems, and the purpose of graphic arts and illustration is to create original art.  In creating their work, graphic artists use a wide variety of media and techniques. Many graphic designers also work as illustrators and graphic artists (and vice versa) thanks to overlapping skills and apps.

For the right type of graphic design, use the right tools

It is a rapidly growing field that requires skilled and specialized designers. Identifying the right graphic designer for your project will be easier if you know the types of graphic design.

How to Build a Brand Pillar: The Ultimate Guide

The process of developing a strong brand messaging strategy is not easy. It takes time and extensive research to determine what your brand is trying to accomplish.

How do brand pillars work?

The five pillars of brand identity are motive, approach, identity, reputation, and advertising. Your brand image will be more attractive and accurate if you refine these elements. You can communicate your company’s aims and goals by defining these pillars clearly.

  1. Motive

Your branding strategy starts with your motive pillar. What defines your company’s purpose is the vision or mission that brought it into existence. Being transparent is all about being true to your motive. Every time Toms shoes are sold, the company donates a pair to people in need, and every time Ecosia searches they plant a tree. The websites of both brands discuss their missions and impact.

It is a smart idea to share your long-term goals on your website’s “impact” or “mission” page. Make a series of social media posts that describe your origins and values. You might even include it on your packaging as part of a wider campaign.

  • Approach

The approach pillar focuses on how your brand is perceived internally as well as externally. Your brand has a better chance of creating a positive image if you foster a happy work environment by attracting loyal and dedicated employees. Your internal and external communication should align to support the motive pillar.

Do you express yourself positively, authoritatively, knowledgeably, and passionately? As this pillar is based on how your audience views you, it is completely under your control. Your brand can be positively perceived through good customer service, high-quality products, and consistent, proven fulfillment of promises.

  • Identity

This pillar focuses on activities that help your business identify itself to your customers. The style and quality of your product, the way you deliver your service, and how your logo and visual branding is recognizable are all parts of your strategy.

Similarly, your audience’s perception can influence your brand’s personality. Finding out how they view your persona allows you to alter or further develop your identity. When people need your services, they’ll remember your brand because it’s recognizable.

You can stand out from the crowd with a strong persona. Make sure your internal communications reflect the same personality traits. To ensure that your brand is understood and communicated effectively, your employees and management should both be involved in this process.

  • Reputation

The reputation pillar is concerned with where your brand is in the market and the impact that has on how it reaches its target population. It is well known that ASOS offers a wide variety of products that can be delivered quickly. This makes them more appealing to customers who prioritize a fast turnaround time.

  • Advertising

Your marketing and advertising efforts drive your brand’s awareness. It could be digital marketing, social media, or influencer marketing. A positive campaign and values could be the answer, or you could advertise your must-have product. If your brand’s guidelines are consistent, your promotions will be easy to identify by audience members.

Trust these pillars

Distinguish yourself from others by using brand pillars to understand and inform your brand’s motive, approach, identity, reputation, and advertising. Consider them to achieve success and develop a strong strategy.

Guide for Developing a Brand Identity

Brand identity is the combination of all elements that help your clients identify your business and your products.

In order to create the best brand identity for your business, first, you need to define a few key things:

  • What is your mission?
  • What are your business’s values?
  • What is your business’s personality?
  • What makes you different from the competition?

All of the above are very important in defining your company’s brand identity; thus, it is beneficial to have a clear vision for each before you begin to build it.

Logo design

After this, the next step is creating your identity’s design. You should choose carefully when creating your logo since it will be the first thing that helps your consumers identify your products. Typography, Colors, and Shapes are all essential tools you have at your disposal when creating your brand design. 

After figuring out what will be the foundation of your brand’s design, you should hire a professional designer to help you translate your idea into a beautiful eye-catching form. When working with your designer, you need to make sure to give them all the right answers to the questions that we have covered at the beginning of the article.

You want your design to cover at least the following matters:

  • A clear message to your consumers about your brand’s values;
  • Simple and friendly to your consumer’s eyes;
  • Classic and lasting;
  • Corresponds with your industry;
  • Impressionable to the audience;

Creating a website

Your website can be one of the strongest weapons in your brand identity arsenal. This is especially important if you do your business primarily online or sell digital products. Any potential customer will most likely do thorough research of your site before choosing to buy any of your products.

Designing your e-mails

E-mails are also a powerful tool for communicating with your customers, especially for online businesses. But keep in mind that most e-mails end up in the junk/spam compartments. So you need to make sure your e-mail stands out in the crowd if you wish to get any response from your potential customer. Always make sure your e-mails are easy-to-read, short, and simple. Some cute and catchy images may go a long way in your favor too.

Business card

No serious business should go about with no business card. A well-designed and flashy business card will help your potential buyer gain a positive first impression of your business and products. Not to mention it gives an image of professionalism of you as well. Just like your e-mails, try to make your business card design cute and simple.

Product package

Design of the package of your products, if they have a physical form, can make or break your customer’s choice. Keep in mind that for some people, the package is a key factor when choosing what products to buy. A well-designed package is a great opportunity for your product to achieve the desired sales numbers.

Final words

Your brand identity is how you communicate your products to your customers, and ultimately, it is what distinguishes you from your competitors. If you want your business to strive in a fierce completive market, it is essential to create the best design possible to deliver your core values and mission to your audience.